Sep 29, 03:08 pm
DVM Attends Wake Forest
….We’ll sort of. The creative gurus over at Coyne Beahm Shouse asked us to give them a hand with several videos for Wake Forest University.
The faculty of the renowned Babcock Graduate School of Management are
working hard to enhance their established brand in the business school arena. In doing so they’ve launched a new website that allows potential students and faculty to see and hear the new Dean of Business, Steve Reinemund, former CEO and chairman of PepsiCo. Steve shares in several videos online what makes the Wake Forest MBA program unique.
Take a look: http://www.mba.wfu.edu/Path/. Caution, it might make you want to go back to school.
Team DVM faced an interesting challenge with this production. As you can imagine, someone in Steve’s position doesn’t have a lot time to dilly-dally around with a bunch of production geeks. So we had to work fast and still maintain a high level of production quality. Needless to say it wasn’t the first time we faced that situation and our ability to react quickly came in handy. We used a small, agile crew and minimal gear. To capture the beautiful 24p footage, team DVM utilized the trusty Redrock Micro lens adapter along with the JVC HD-100. We’re blown away every time we use it. The courtyard outside the Worrell Professional Center served as a great backdrop. It gives viewers a well-composed taste of the Wake campus while also allowing us to only light the talent, again making set up quick. When the production was over, the Dean made it to his next appointment on time and our friends at Coyne Beahm Shouse were able to get back to the office to resume their creative plot to take over the advertising world…or something like that. As for team DVM, we went to lunch.
