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Goodwill Industries – Changed Lives

For as long as Goodwill Industries has been a part of our community and for as much good as they’ve done, they have largely gone misunderstood as to their mission. Seen as either a repository for the stuff we clean out of our attics or a chain of retail stores for lower income families, the majority of people don’t really know what Goodwill is all about. We have to admit: we didn’t until this project. Since it’s inception Goodwill has been assisting people who have barriers to employment with jobs and job training. The marketing department at Goodwill of Northwest North Carolina were looking to update their current corporate video with a production that would communicate this creatively and clearly to the viewer. And we hope you’ll agree that what we came up with fits the bill.

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