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Hanes Brands International
What do you get when you ask three beautiful young ladies to have a pillow fight in their undies for the camera? A great pitch video! This production was conceived by Creative Director Mike Duncan at Fuze Multimedia for a pitch that the agency was preparing for Hanes Brands International in Winston-Salem, NC. With no budget and no-preproduction time on our parts, we showed up at a photography studio, took a look at the boards Mike had sketched, and within about 5 hours we were done shooting. We used the Varicam with a lot of over-cranking for some great slow-mo shots. After a few days of creative editing, here’s what we came up with.
(The song is “Here It Goes Again” by Ok Go.)
