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Intellatex
For those of you that have allergies, listen up. Now there’s a bedding product that’s revolutionary: it actually helps eliminate allergens in your bed as you sleep. The pioneering folks at Intellatex have engineered a custom cotton molecule that carries an ionic charge. No matter how many times you wash them, they will continually attract and immobilize allergens in your bed. Ingenious! This unique development is a textile breakthrough and is the basis for their bed sheets soon to be available at JC Penney. The production seen here will ride along as a DVD inside the sheet set packaging to allow customers to better understand the product benefits and safety.
Scripting and creative direction by Mike Duncan, Creative Director. Footage was shot using a combination of the JVC GY-HD100 with the Redrock M2 and 35mm lenses and the Varicam.
